We all start our businesses the same way. Full of gusto, excited to get going, and if we’re being honest, absolutely no idea what we;re doing. There’s a ton of help out there though, so we follow it. We follow the advice, we do what we’re told is right, and we work really bloody hard. And you know what? It is hard. Those early days are a grind and anyone who tells you otherwise is lying. I don’t believe a word of this “I woke up with an idea and three days later I was booked out” nonsense. It takes tenacity, a solid work ethic, and a willingness to keep going when it feels like nothing is working.

There’s a list in your head right now.

Not a written list or a tidy, colour coded Notion board. A live, constantly updating, never quite finished mental ticker tape that runs from the moment you wake up until the moment you fall asleep, and sometimes a fair bit after that too.